Effective Date: August 18, 2024 

1. Introduction  

Welcome to Michigan Solar Solutions. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

2. Information We Collect

Through Third Parties: We use third-party services to gather marketing data and provide requested services. Third-party services include:

• Google Analytics: Collects data about your interactions with our website, such as pages visited, time spent on the site, and other usage statistics. This data helps us understand user behavior and improve our website.
• Microsoft Clarity: Captures how you use and interact with our website through behavioral metrics, heatmaps, and session replays. This data helps us optimize our site and improve user experience.
• HubSpot: Used for marketing and analytics purposes. HubSpot collects and processes personal data on our behalf to help us manage customer relationships and marketing campaigns.
• Google Ads: Uses cookies and identifiers to show our ads on sites across the internet based on your past visits to our site. This information helps us deliver targeted advertising and measure the effectiveness of our marketing campaigns.
• Other Third Parties: We may also use other third-party services to assist in operating our website, marketing efforts, and providing services to you. We are not responsible for how these third parties handle data, and we encourage you to read their privacy policies.
• Through Customer Forms: When you submit a form on our website, we collect the information you provide, such as your name, email address, phone number, and any other details you share.
• User Comments: When you leave comments on our site, we collect the data shown in the comments form and your IP address and browser user agent string to help with spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if they are using it. We are not responsible for how Gravatar uses its information and encourage you to read Gravatar’s privacy policy. These comments and their metadata are retained indefinitely. This information allows us to automatically recognize and approve any follow-up comments instead of holding them in a moderation queue.

3. How we Use Your Information

The information we collect is used for the following purposes:

• Providing Services: To fulfill your requests and provide your requested services.
• Marketing Efforts: Data is collected through third-party services like Google Analytics, Microsoft Clarity, HubSpot, and Google Ads to send you marketing emails and other communications about our products, services, and promotions. This data is used to understand user behavior, optimize our marketing strategies, deliver personalized content and ads, improve our website, and analyze customer satisfaction and website ease of use.

4. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information with trusted partners who assist us in operating our website, marketing efforts, conducting our business, or servicing you.

5. Cookies

What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

How We Use Cookies:

• Enhance User Experience: Cookies help us remember your preferences and improve your overall experience on our website.
• Analyze Website Traffic: We use cookies to collect information about how visitors use our site, which helps us improve our website and marketing efforts.
• Marketing Purposes: Cookies allow us to deliver targeted advertising and measure the effectiveness of our marketing campaigns.

You can disable cookies through your browser settings, but this may affect your ability to use certain features of our website.

6. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a user under 18, we will delete such information from our records. If you believe that we might have any information from or about a child under 18, please contact us immediately.

7. Implied Consent

By using our website, you imply your consent to collect and use your information as described in this Privacy Policy. If you disagree with this policy, please do not use our website. Your continued use of the website following the posting of changes to this policy will be deemed your acceptance of those changes.

8. Data Retention

We retain your personal information for as long as necessary to complete the services you have requested. For marketing purposes, we may retain your information for a period that we deem reasonable to continue our marketing efforts, fulfill our legal obligations, resolve disputes, and enforce our agreements.

9. Data Security

We implement a variety of security measures to maintain the safety of your personal information. Your information is stored on secure servers and is accessible only by a limited number of persons who have special access rights to such systems.

10. Your Choices

You have several choices regarding the use of your personal information:

• Opt-Out of Marketing Communications: You can opt out of receiving marketing emails from us anytime by following the unsubscribe link included in each email or by contacting us directly at info@michigansolarsolutions.com.
• Disable Cookies: You can choose to disable cookies through your browser settings.  However, this may affect your ability to use certain features of our website. · Access and Update Information: You have the right to access and update your personal information. If you need to update your information, please contact us at info@michigansolarsolutions.com.
• Delete Information: You can request the deletion of your personal information by contacting us at info@michigansolarsolutions.com. Please note that we may retain certain information as required by law or for legitimate business purposes.

11. Opt-Out Clause

You have the right to opt out of receiving marketing communications from us at any time. If you no longer wish to receive emails or other communications from us, you can opt out by:

• Following the Unsubscribe Link: Each marketing email we send includes an unsubscribe link. Click on this link to be removed from our mailing list.
• Contacting Us Directly: You can also opt out by contacting us at info@michigansolarsolutions.com and requesting to be removed from our marketing communications.

Please note that even if you opt out of receiving marketing communications, we may still send you non-promotional emails related to your account or our ongoing business relationship.

12. Third-Party Responsibility

We are not responsible for third parties’ use and retention of your information. We encourage you to read the privacy policies of any third-party services you use to understand how they handle your information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us at info@michigansolarsolutions.com.